GENERAL CONCEPTS
1 Enhanced creative thinking is available
to everyone
2 Determining what is and what is not a
creative (innovative design)
3 Creative objects make us laugh and/or
make us nervous
4 When experiencing a new idea, or a
creative expression we may have the
“ah-ha” experience (now I know what to
do… ahh, I get it…)
5 Elegant creativity makes fine design and
adheres to seven principles
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INSIDE Every object has an inside with energy, information and potential
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CONTEXT The context can be used as a part of the solution
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BODY OF USER The object requires a person’s body to work
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OBJECT ITSELF The object itself has potential energy we can use
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THE PROBLEM The object uses the problem as a solution
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MATERIAL PROPERTIES (understand and push limits of materials)
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THE USE When we use things we create energy